Enthuse becomes the Official Fundraising Partner for Baxters Loch Ness Marathon

The agreement ensures Enthuse is the official platform until 2034

The donations, fundraising and event registration platform, Enthuse has been named as the Official Fundraising Partner of the Baxters Loch Ness Marathon & Festival of Running. The eight-year partnership begins immediately, ahead of the 2026 event on Sunday 27 September, and runs until 2034.

The announcement is the latest addition to Enthuse’s partnership portfolio, with the platform already the official partner of 70% of the top 10 fundraising mass participation events in the UK. This includes the full suite of events organised by the UK’s two biggest mass participation event organisers: London Marathon Events and the Great Run Company, covering the TCS London Marathon, AJ Bell Great North Run, Brighton Marathon and GetPRO Bath Half.

The partnership means that charities and their participants can expect fundraising pages for the Baxters Loch Ness Marathon & Festival of Running which are:

● Co-branded to their cause and the Baxters Loch Ness Marathon
● Fully integrated with event registration to ensure 100% fundraising page creation
● Linked to the official event platform to show the collective event fundraising total

The integrated fundraising page creation is intended to make it easier for those involved to set up a page and start collecting donations right away.

Malcolm Sutherland, CEO at Caledonian Concepts, said:

“We’re thrilled to be partnering with Enthuse for the 2026 Baxters Loch Ness Marathon & Festival of Running. Each year, our event portfolio generates more than £1 million for charities across Scotland and the UK, and this new partnership will elevate the fundraising journey for participants and their supporters as well as boosting the charitable impact of the event.”

Chester Mojay-Sinclare, Enthuse Founder and CEO, added:

“The Baxters Loch Ness Marathon has earned its reputation as one of the most welcoming and scenic marathons in the world and we’re delighted to be the official fundraising partner for such a fantastic event. It’s no surprise that such an iconic course is on the bucket list of so many runners and we want to help ensure maximising fundraising is front of mind for participants too.”

“We’ve brought our charity-first approach to some of the biggest mass participation events in the world and we’ve seen great results. We believe the charity brand should be front and centre of fundraising pages and we’re determined to help good causes build relationships with supporters that lasts well beyond the finish line.”

Enthuse will be the official fundraising platform of the Baxters Loch Ness Marathon & Festival of Running, which comprises the Loch Ness Marathon, River Ness 10K, 10K Corporate Challenge, River Ness 5K and Wee Nessie.